Cleverlance DataMiner

Cleverlance DataMiner is a module for the statistics and analysis of sales and marketing data. In contrast to ordinary analysers of web servers, it is very closely connected with business logic and is capable of providing important data for monitoring and assessing customer behaviour. Cleverlance DataMiner is a set of applications that enable customer activity in working with the application (not only web) to be monitored, to log necessary information on them and then to analyse such information and create reports or statistics for better knowing the customer and for adapting to him. Cleverlance DataMiner provides, for instance, in specific configuration:

• Precise statements of the activity of individual users. Search for users or session for monitoring purposes can be conducted on the basis of the filter settings time, IP, users, Event type, etc. The statement contained precise information.
• Search for activities in a given time period that satisfies the filter settings time, IP, Event type, users, website part, …
• Calculation of frequency of select activity for various time periods; e.g. break down of orders, reading of reports or news in time.
• Searching for users in a given time period that behaved in a certain way (frequency of events within the framework of a session, occurrence of event within the framework of a session, specific order of events, etc.). Serves for type analyses: Search for users that clicked on an advertisement to view it, or ordered or wanted more detailed information.
  
  
• Ascertaining user’s technical equipment and where it came from.
  
  
• If it was a person or automatic.
  
  
• Identification of anonymous customers as registered (e.g. same IP).
  
  
• Breakdown of logged-in, non-logged-in users in time.
  
  
• Ascertaining the user’s focus on a certain part of the website.